A serum is a lightweight skincare product formulated with a high concentration of active ingredients designed to penetrate deeply into the skin. It targets specific concerns such as hydration, dark spots, fine lines, acne, or dullness, delivering faster and more noticeable results than heavier creams. Thanks to its thin texture, a serum is usually applied after cleansing and before moisturizing, allowing the skin to absorb the nutrients effectively. Regular use of the right serum can improve skin texture, boost radiance, and support overall skin health.
